The Big Issue: Pay It Forward

9.5

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Media

FCB Inferno and The Big Issue launch Pay It Forward: creating the world's first resellable magazine

Credits

Advertising Agency:

FCB Inferno, London, UK

Creative Directors:

Ben Edwards, Guy Hobbs, Martin McAllister

Senior Strategist:

Laura Pirkis

Director of European Communications and PR:

CC Clark

Senior Creative Producer:

Bridie Scriven

Senior Designer:

Becci Salmon

Senior Account Director:

Isabelle Soskice

Account Director:

Gemma Corridan

Producer:

Hanna Davis

Photographer:

Jack Margerison

Senior Artworker:

Matt Johnson

Powered by:

Monzo

Vulnerability Specialist:

Lewis Isaacs

Engineers:

Kunal Singhal, Paul Cuthbertson

Director of Marketing and Communications / The Big Issue:

Lara McCullagh

Date:

April, 2019

Latest News

Oct. 21, 2026

Stake Releases "The Merab Method" as Global Ambassador Looks to Regain UFC World Title

Stake, the world's largest online casino and sportsbook, has expanded on its Global Ambassador agreement with Merab Dvalishvili

Oct. 21, 2026

Digital 2027 Report: One in Three People Globally now use Gen AI, as Social Media Users Reach 5.81 Billion

Digital 2027 reveals major milestones in artificial intelligence and social media adoption