Previous Ad
Amnesty International: The Land Of The Unfree
Next Ad
Nike: What Are You Working On, Emma Raducanu
The Better Fish: Barramundi Cooking
Media Type:
TV
To support a brand relaunch, full-service advertising agency Bray & Co has launched a campaign for The Better Fish® brand. The Better Fish provides approximately 90% of all barramundi in the United States. The campaign runs for the remainder of 2022 and coincides with new packaging across The Better Fish range. The campaign comprises (4) 60-second, 30-second and 15-second ads of barramundi cooking in a fry pan—no voiceover and no soundtrack apart from the delectable sound of sizzling. It’s just barramundi—cooking. The name of the brand is revealed at the very end.
Credits
Advertising Agency:
Bray & CoDate:
June, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 22, 2026
Doctors Without Borders and Mediaplus Turn Fragrance Advertising into a Statement for Humanitarian Medical Aid
In a media landscape where attention is scarce, humanitarian crises are often pushed into the background
Oct. 22, 2026
Global TDC73 Competition Kicks Off With "Bold" Branding by Grafis Nusantara
This year’s show includes a major overhaul and clarification of the categories, and updated ability to choose specific writing systems on entry