Sure: Brits and Their Bits

9.7

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK.

Credits

Advertising Agency:

AMV BBDO, London, UK

Creative Director:

Jack Smedley, George Hackforth-Jones

Creative Team:

Esin Huseyin, Davide Mauroni

Agency Planning Team:

David Edwards, Katherine Oulds

Agency Account Team:

Anneliese St-Amour, Tessa Brisbane, Lucy Burns, Jasmine Coulson

Agency Production Team:

Nick Godden, Stefanie Price, Matt O’Brien

Agency Assistant Producer:

Kieran O’Malley

Agency Design Team:

Kate Whitley

Media Agency:

Mindshare/ Abigail Cork, Tanya Maxwell, Emily Blain

Production Company:

Build/ Jack Agency

PR Agency:

Fleishman Hillard

Date:

March, 2025

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