Sure: Brits and Their Bits
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK.
Credits
Advertising Agency:
AMV BBDO, London, UKCreative Director:
Jack Smedley, George Hackforth-JonesCreative Team:
Esin Huseyin, Davide MauroniAgency Planning Team:
David Edwards, Katherine OuldsAgency Account Team:
Anneliese St-Amour, Tessa Brisbane, Lucy Burns, Jasmine CoulsonAgency Production Team:
Nick Godden, Stefanie Price, Matt O’BrienAgency Assistant Producer:
Kieran O’MalleyAgency Design Team:
Kate WhitleyProduction Company:
Build/ Jack AgencyPR Agency:
Fleishman HillardDate:
March, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness