Super-Pharm: The Bifocal Optical Illusion
Brand
Agency
Country:
We used a special graphic technique which created an optical illusion, combining two messages in one billboard. Each message was revealed from a different distance, simulating the exact effect of bifocal glasses.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelVP Creative:
Nadav PressmanCreative Director:
Idan LevyDate:
July, 2015More from Super-Pharm
Life Sun: The Israeli Sun Is Not the French Sun
10.0
Life Sun: The Israeli Sun Is Not the Swedish Sun
10.0
Life Sun: The Israeli Sun Is Not the German Sun
9.0
Life Sun: The Israeli Sun Is Not the British Sun
9.0
Super-Pharm: Frames
9.7
Life Baby: Love comes in all shapes and forms
9.0
Life: Brangelina
9.5
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars