Staatsloterij: Freddie
Media Type:
Film
Brand
Agency
Country:
Industry:
Staatsloterij, the largest lottery in the Netherlands is wheeling out a massive 30 million win for its 2019 New Year’s Eve jackpot. Yet the 2019 campaign isn’t all about money, it’s about the happiness that comes from helping one another. Yes, even hedgehogs! The film shows Freddie the hedgehog vulnerably crossing a road at night. His rescuer is on his way to see if he has the winning ticket when he just manages to avoid hitting Freddie. Instead of driving off again he stops to take Freddie back to his home to recover. Ultimately, they both find happiness in helping one another and we see no amount of money in the world can top that.
Credits
Advertising Agency:
TBWA\NEBOKO, NetherlandsDate:
December, 2019More from Staatsloterij
Staatsloterij: Frekkel
9.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 05, 2026
Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen
In a new campaign by Allen & Gerritsen (A&G), Meet Boston positions itself as a welcoming, world-class destination defined by energy and global connection
Jun. 05, 2026
Seattle Just did Something Even Aliens Couldn't Pull Off
The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world