Sprint: Don't Text and Drive, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
An alarming number of traffic accidents are linked to the use of mobile devices. Texting and driving caused an estimated 1.5 million automobile accidents in the U.S. in 2018, according to the National Safety Council. Together with our client, Sprint, an American telecommunications company that provides wireless service, we thought it was fitting to create awareness of the dangers of texting and driving. Especially in places like Florida, with high rates of accidents caused by distracted drivers, and also where texting and driving is prohibited. However, it is enforced as a “secondary” offense, in comparison with other states where it is a “primary” offense. That means motorists can only be cited if they are stopped for other infractions, such as running a stop sign or speeding.
Credits
Advertising Agency:
Alma, USACEO / Creative Chairman:
Luis Miguel MessianuCCO / Co-President:
Alvar SunolSVP, Production:
Michelle HeadleySenior Account Director:
Meg VallsCreative Director:
Juan Camilo ValdiviessoAssociate Creative Director:
Jonathan GarciaArt Director:
Luzalma GonzalezCopywriter:
Alejandra ChavezProduction Company:
AlmaDate:
May, 2019
Ad of the day
Ad of the Day | Jean Maggi Foundation: Monster Chair
10.0
Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
9.0
Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend
9.0
Latest News
Apr. 16, 2026
M+C Saatchi Talent Group Launches M+C Saatchi Studios to Incubate Talent-Led Formats
New offering will develop original shows with talent, starting with podcasts, with a focus on building long-term IP
Apr. 16, 2026
BackLite UK Unveils The Knightsbridge as Newest Addition to Landmark Series
Media operator worked with asset owner Wildstone on one-of-a-kind Piccadilly Underpass upgrade