Spain's State Lottery: December 21st

8.3

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Industry:

Games, Toys

The campaign picks up on the already famous claim "There's no bigger prize than sharing" to tell a story full of humanity and optimism. It is based on the concept of sharing, a fundamental and unique characteristic of the Christmas Lottery in Spain.

Credits

Advertising Agency:

Leo Burnett Madrid, Spain

ECD:

Jesús Lada

CD:

Ignacio Soria y Arturo Benlloch

Art Directors:

Javier Lopez Canle

Account Director:

Sara Iglesias

Account Manager:

Sara Cubillo

Producer:

Nico Sánchez, Juanjo Ocio

Production company:

RCR

Director:

Santiago Zannou

Executive Director:

Miguel Escribano

Music:

Fernando Velázquez

Date:

November, 2016

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness