SNCF Voyageurs: Traveler Identities
Media Type:
Online
Brand
Agency
Country:
Industry:
It’s a brand that lives up to its name: SNCF Voyageurs is a new subsidiary of the SNCF Group, with 5 million passengers traveling across France every day. But here’s the thing: this large entity, created in 2020, is now facing a small problem… No one has really identified it as a brand in its own right, because most people don’t know the difference between the various SNCF brands. So you do you reveal this brand while resonating with all travelers?
Credits
Advertising Agency:
Rosa Paris, FranceCreative Director:
Julien SaurinArt Director:
Claire CroteauCopywriter:
Diane DesclauxVice-President:
Delphine DrutelAssociate Director:
Camille CourantGroup Manager:
Florence CudianHead of Production:
Elodie JonquilleTV Producer:
Heloise DuquenoyProduction Assistant:
Marie PichonCommunications Director:
Lauren WeberSound Production:
Court-CircuitMotion Designer:
Maxime Tibay, Lynn RammalManaging Director:
Christophe FanichetHead of Communications:
Olivier ReinsbachBrand and Foresight Director:
Beatrrice GodineauCampaign Manager:
Lisa ManginDate:
January, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars