Sky Box: Own it in three ways
Media Type:
TV
Brand
Agency
Country:
Industry:
Sky’s new TV commercial for Sky Store shows Idris Elba in a range of ostentatiously glamorous situations, including in a hot tub filled with tablet devices to illustrate how, thanks to Sky Store, he ‘owns’ box sets and can watch them however, wherever and whenever he likes.
Credits
Advertising Agency:
Brothers and Sisters, London, UKCreative Director:
Aaron WillmerArt Director:
Josh PearceCopywriter:
Robi GangulyAccount Director:
Alessandra RussellAgency Producer:
Nicola RidleyPlanner:
Matilda RuffleDirector:
Declan LowneyProduction Company:
Another Film CompanyProducer:
Simon MonhemiusPost Production:
FramestoreDoP:
Ray CoatesMedia planning/buying:
MediaComDate:
November, 2016More from Sky
Sky: It's Like the Cinema but in a TV, Andrew Garfield
9.0
Ad of the Day | Sky: The World's First TV Orchestra
3.6
Ad of the Day | Sky and Netflix: End of Series Blues
10.0
Sky Mobile: Hello Possible
9.0
Ad of the Day | Sky Zero: The Day The Moon Came To Earth
10.0
Sky: New Sky Ultrafast Speed Broadband
6.0
Sky Mobile: Boardwalk
6.7
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon