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SkinnyPop: Popular for a Reason
Media Type:
TV
Brand
Agency
Country:
Industry:
On February 27th, SkinnyPop – the brand that’s been delivering perfectly popped, salty satisfaction for years – released a new era with a major rebrand and ad campaign, "Popular for a Reason." To bring the campaign to life, SkinnyPop is enlisting one of America's most beloved actresses, Jennifer Aniston, who isn’t just starring in the ad—she played a key role in shaping its creative vision and execution of the ad. SkinnyPop also partnered with award-winning creative agency Erich & Kallman for the campaign.
Credits
Advertising Agency:
Erich & KallmanChief Creative Officer:
Eric KallmanCreative Directors:
Clark Chamberlin, Austin O'ConnorProduction Company:
Gifted YouthDirector:
Jake SzymanskiFinishing House:
ParliamentColor:
Color CollectiveAudio:
One UnionTalent Partnership Agency:
Mayflower EntertaimentPresident Salty Snacks:
Vero VillasenorVP Brand Strategy and Creative Development:
Ryan RiessSr. Director Global Licensing:
Ernie SavoDirector of Marketing:
Clark BoyerSr. Brand Manager:
Roman HarlovicDate:
February, 2025
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