SK-II: The Expiry Date
Media Type:
Film
Brand
Agency
Country:
Industry:
Three different women, from three different countries #changedestiny by tackling age-related pressure. In Asia, only 2 out of 10 women feel comfortable with the idea of getting older according to a new study by SK-II. The reasons are many – pressure from family and friends, society’s scrutiny or feeling the burden to marry before an artificially created deadline is up.
Credits
Advertising Agency:
Forsman & Bodenfors, SwedenDate:
June, 2017
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