Sixt: DRIVE SMUG - The Affair

10.0

Media Type:

TV TV

Brand

brand

Agency

agency
Have you ever felt so struck by an achievement that everything else seemed to pale in comparison? A new born baby joining the family; seeing your child discover their way in life and chasing that dream or the closeness when families come together are just a few such situations. Each in themselves is a reason to stop the clock and reflect, but, what about renting the new BMW 5 Series from Sixt? Now that’s something to really be smug about.

Credits

Advertising Agency:

Grey London, United Kingdom

Executive Creative Director:

Vicki Maguire

Creative Director:

Jay Marlow

Creatives:

Ben Buswell, Andrew Singleton, Henrik Ridderheim

Director:

Linear Dove

Post Production:

Gramercy Park Studios

Date:

February, 2017

Latest News

Apr. 15, 2026

Kristina Colliander Appointed new CEO of Goteborg Film Festival

Kristina Colliander will become the new CEO of Goteborg Film Festival, joining from her role as CEO of Film Stockholm

Apr. 15, 2026

Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign

Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike