Seconde Chance: Black Dog
Media Type:
Online
Brand
Agency
Country:
Industry:
SecondeChance.org, the French animal adoption platform, looks back at the incredible success of its “Black Dog” operation, launched last October to help black dogs find a family. By using the popularity of Taylor Swift's song “The Black Dog”, the association has triggered a real tidal wave of visits to these neglected dogs, with exceptional results.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Stéphane XiberrasArt Director:
Marie GlotinCopywriter:
Gilliane HellsternSound Production:
Sophia Conoscente, Adrien BrechaudPost Producer:
Guillaume KartagenerEditor:
Heather HaberajterMotion Designer:
Killian PalinDate:
March, 2025
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library