Seconde Chance: Black Dog
Media Type:
Online
Brand
Agency
Country:
Industry:
SecondeChance.org, the French animal adoption platform, looks back at the incredible success of its “Black Dog” operation, launched last October to help black dogs find a family. By using the popularity of Taylor Swift's song “The Black Dog”, the association has triggered a real tidal wave of visits to these neglected dogs, with exceptional results.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Stéphane XiberrasArt Director:
Marie GlotinCopywriter:
Gilliane HellsternSound Production:
Sophia Conoscente, Adrien BrechaudPost Producer:
Guillaume KartagenerEditor:
Heather HaberajterMotion Designer:
Killian PalinDate:
March, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars