Samsung: Unfear
Media Type:
Film
Brand
Agency
Country:
Industry:
Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual sounds to suit their needs. Autism affects around 70 million people globally and many people with autism have auditory sensitivity which can lead to discomfort and anxiety in reaction to certain sounds. The solution is often noise-cancelling headphones that block out all sounds which leads to complete audio isolation. Samsung's advanced-AI app, called Unfear, works with Samsung Galaxy Buds to filter known trigger sounds, including sounds personalized to the user, in order to protect, calm and assist people with Autism Spectrum Disorder (ASD) and hearing disorders.
Credits
Advertising Agency:
Cheil SpainGlobal Chief Creative Office:
Malcolm PoyntonExecutive Creative Officer:
Alejandro Di TrolioCreative Directors:
Jaime Azurmendi, Eduardo Vea KeatingArt Directors:
Estanislao Bollain, Aitor Carreira, Jessika de Freitas, Natalia Oltra, Julen Urquia, Andrea PissarroCopywriter:
Julen Borge, Andrea Hernando, Markel Otsoa, Alba Blanco, Yerai GomezAccount Director:
Jaime Arostegui, Lucas VilelaAgency Producer:
Somos 5Director:
Gerardo BernaProducer:
Alberto Sanchez, Maria JimenezEditor:
Jesus DavilaDeveloper Studio:
Acid TangoDate:
April, 2023
Ad of the day
Ad of the Day | Jean Maggi Foundation: Monster Chair
10.0
Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
9.0
Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend
9.0
Latest News
Apr. 16, 2026
M+C Saatchi Talent Group Launches M+C Saatchi Studios to Incubate Talent-Led Formats
New offering will develop original shows with talent, starting with podcasts, with a focus on building long-term IP
Apr. 16, 2026
BackLite UK Unveils The Knightsbridge as Newest Addition to Landmark Series
Media operator worked with asset owner Wildstone on one-of-a-kind Piccadilly Underpass upgrade