Samsung: Recipe Ideas

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Singapore

Samsung via BBH Singapore created the socially forward campaign to connect directly with Gen Z audiences who are actively learning new ways to make their daily experiences more effortless.

Credits

Advertising Agency:

BBH Singapore

Chief Creative Officer:

Sascha Kuntze

Creative Director:

Charlene Chua, Sid Lim

Associate Creative Director:

Robert Nelk, Mark Peeters

Senior Art Director:

Grace Wong, Melissa Ho, Koon Hoong Muk

Art Director:

Sixin Wu

Senior Copywriter:

Judy Au

Copywriter:

Gwendolyn Lee

Junior Art Director:

Jia Min Tan

Managing Director:

Sid Tuli

Head of Growth:

Siying Goh

Business Director:

Gabrielle Munro

Senior Account Director:

Claire Wong

Account Director:

Valerie Ho, Rachel Tan

Associate Account Director:

Sabrina Ang

Senior Account Executive::

Stephanie Toh

Account Executive:

Pei Xuan Soh

Head of Production:

Wendi Chong

Senior Producer:

Vanessa Thomas

Chief Strategy Officer:

Stephane Missier

Associate Strategy Director:

Felicia Ong

Junior Strategist:

Gershayn Phua

Social & Content Director:

Mathilde Caraccio

Associate Social Media Director:

Rebekah Anthony

Social Specialist:

Kristal Lee

Junior Social Specialist:

Su Tien Chow

Director:

Mackenzie Sheppard

Production Company:

ProdCo

Service Company:

Blur Films, Habitant Productions

Offline Editors:

Pang Wei Fong, Tammy Quah

Online Post Production:

Black Kite Studios, Studio DOF

Music Composition & Audio Post:

String and Tins

Social Media Content Creator:

Keenan Lam

Director:

Mackenzie Sheppard

Founding Partners/ EPs:

Ian Pons Jewell , Zico Judge

MD/EP:

Jon Adams

EP:

Amy Appleton

Head of Production:

Sam Levene

Producer:

Ellie Fry

DOP:

Pat Aldinger

Director's Assistants:

Kai Sandy

Onsite Editor:

Sho Date

Production Manager:

Ria Hanish-Oakes

Casting UK:

Mark Summers

Casting US:

Danielle Eskinazi

Stylist:

Neesha Champaneria

Service Company:

Blur Films

MD:

Inés Segura

EP:

Edu Olavide

Head of Production:

Pablo Harraiz, Francesca Gaidolfi

Producer:

Idoia Sánchez

Production Manager:

Marta Pijoan

Production Designer:

Rodo Fernandez

1st AD:

Guillermo Escribando

Colour & Online Post Production:

Black Kite Studios

VFX Supervisor/Lead:

Jonathan Box

Colourist:

Rich Fearon

Senior Producer:

Hazel Gibson, Phil Brewster

Online & Deliverables Post Production:

Studio DOF

2D Lead:

Youkyung Kim

Motion Graphics:

Heeyoung Lee

Producers:

CJ Hwang, Ashley JinKim

Technical Operation:

Sam Jang

Sound Design and Music:

String and Tins

Sound Supervisor:

Jim Stewart

Sound Design:

Jim Stewart, Jim Stewart

Foley:

Cobblestone Foley

Lead Audio Producer:

Alina Miroshnichenko

Music Supervision:

Matt Saunders-Davies

Composer:

Ryan Gorringe

Production Company:

ProdCo.

Director:

Mackenzie Sheppard

DOP:

Oliver Millar

2nd Unit Director:

Kai Sandy

Production Designer:

Jonathan Houlding

Stylist:

Neesha Champaneria

MD:

Jon Adams

Head of Production:

Sam Levene

EP:

Ella TG

Producer:

Polly du Plessis

Production Manager:

Sam Somers

Service Company:

Habitant (Mexico)

MD:

Arturo Arroyo

EP:

Matias Godoy

Producer:

Andrea Fumero

Editor:

Jack Williams

Editor & Assistant:

Tamara Ishida

Editor EP:

Dan Breheny

Editor Producer:

Phoebe Armstrong

Work Post Editor:

Pang Wei Fong

Blink Post Editor:

Tammy Quah

Colourist:

Rich Fearon

Head of 2D:

Guillaume Weiss

Post Producer:

Phil Roy Brewster

Head of Production:

Hannah Ruddleston

2D Lead:

Youkyung Kim

Flame Artist:

Hyunhee Baek

Nuke Artist:

Somyi Yang

Motion Graphic:

Heeyoung Lee

Producer:

Ashley Jin Kim

Sound Design and Music:

String and Tins

Sound Supervisor:

Jim Stewart

Sound Design:

Jim Stewart, Nigel Mannington

Foley:

The Foley Barn, Cobblestone Foley

Lead Audio Producer:

Alina Miroshnichenko

Additional Audio Producer:

Claire Toms

Music Supervision:

Mike Bamford, Matt Saunders-Davies

Composer:

Ryan Gorringe

Date:

May, 2025

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