Samsung: Now Brief

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Singapore

BBH Singapore has created the global launch campaign for the Samsung S25 Series, with a focus on positioning Galaxy AI as an indispensable tool that is fundamental to people’s daily lives.

Credits

Advertising Agency:

BBH Singapore

Chief Creative Officer:

Sascha Kuntze

Creative Director:

Charlene Chua, Gustavo Bonzanini, Michael Chin, Chin Wei Hao

Associate Head of Art:

Sid Lim

Associate Creative Director:

Robert Nelk, Mark Peeters

Senior Art Director:

Grace Wong, Koon Hoong Muk

Date:

February, 2025

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon