Samsung: Love Hurts

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Germany

The star-crossed lovers in Samsung’s unusual story are a furry spider and the brand’s new Galaxy S22 Ultra phone.

Credits

Advertising Agency:

Leo Burnett, Germany

Chief Creative Officer:

Andreas Pauli, Dennis May

Executive Creative Director:

Benjamin Merkel

Creative Directors:

Helge Kniess, Valentin Dietmar

Directors:

Dorian & Daniel

Camera:

Hunter Daly

Copywriters:

Andres Blumenthal, Mario Loncar

Account Director:

Elisabeth Andersen

Executive Client Partner:

Christian Konzack

Account Manager:

Anica Wobalka

Agency Producer:

Brigitte Marcinek

Production Company:

Zauberberg Productions

Date:

February, 2022

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars