Samsung: LifeLIVE
Media Type:
Film
Brand
Agency
Country:
Industry:
Sometimes barriers like distance keep people from being part of experiences that no one wants to miss. So we decided to help two people come together in a completely new way to let them share one of life’s most profound moments. Welcome to the world’s first live virtual reality birth using the Samsung Gear VR. #LifeLIVE
Credits
Advertising Agency:
Leo Burnett, Sydney, AustraliaChief Creative Officer:
Andy DilalloWorldwide Chief Creative Officer:
Mark TutsselArt Director:
Vince LaganaCopywriter:
Grant McaloonExecutive Producer:
Jeremy de VilliersClient Services Director:
Amanda QuestedBusiness Director:
Laura DowlingProduction Company:
Rapid VRExecutive Producer:
Susannah DiLalloCasting Director:
Toni Higginbotham CastingVR Specialist:
Dan WhiteData Wrangler:
Kareem AntiGaffer:
Matthew SlatteryMedia:
StarcomAccount Director:
Jacqui PurcellDigital Account Director:
Angelique CrusiusPR:
EdelmanChief Operating Officer:
Matthew GainTechnical Product Specialist:
Matthew WuAssociate Director:
Carla WebbDate:
March, 2015
Ad of the day
Ad of the Day | Jean Maggi Foundation: Monster Chair
10.0
Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
9.0
Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend
9.0
Latest News
Apr. 16, 2026
Oxford Road Shares The Secrets to True Crime Podcast Ad Effectiveness
While True Crime podcasts dominate in ad performance, ORBIT ranking shows that brands are still under-investing in the genre
Apr. 16, 2026
Boticario's Mother's Day Campaign Redefines the "Empty Nest" Theme
The brand explores a universal theme around the pain and beauty of goodbyes in motherhood