Samsung: Be You

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency
Samsung is tapping into Generation Z’s craving for authenticity in a new, international ad campaign for Samsung Galaxy A8, created by the Cheil Worldwide Network.

Credits

Global Business Lead (Cheil WW Seoul):

Euisun Chung

Snr Account Manager (Film):

Katie Gowoon Hur

Account Executive (Film):

Sewon Lillian Min

Snr Account Manager (Print):

Min Young Yoon

Global Strategy Lead (Cheil WW Seoul):

Jeremy Thomas

Chief Creative Officer (Cheil WW):

Malcolm Poynton

Print Art Director (Iris London):

Al Mills, Greg Mullen

Print Producer (Iris London):

Dawn Moretti

Film Art Director (BMB London):

Ollie Agius

Film Copywriter (BMB London):

Pete Ioulianou

Film Producer (BMB London):

Francesca Roberts

Production Company:

Academy Films

Directors:

Shea Glover/ Adolescent, Novemba/ Academy Films

Editor:

Stephen Dunne, Whitehouse Post

Post Production Company:

Electric Theatre Collective

Colourist:

Jason Wallis

Date:

January, 2018

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon