Samsøe Samsøe: Resell Tag
Media Type:
Online
To help with the recycling of its clothing, Scandinavian fashion brand Samsøe Samsøe has launched the Resell Tag – a tag stitched into items of clothing which bears a scannable QR code to make it easier for shoppers to resell clothes. The fashion industry, one of the world’s most polluting industries, is responsible for 10% of global CO2 emissions. Worse, clothing is being worn less and less. The average usage of an item of clothing before it is left in the back of the closet has decreased by more than 85% since 2002, according to data from Euromonitor.
Credits
Advertising Agency:
Uncle Grey, Copenhagen, DenmarkCreative Chairman:
Lars SamuelsenExecutive Creative Director:
Lars DyhrWorldwide Chief Creative Officer:
Javier CampopianoCreative Directors:
Andreas Hoff, Clara Prior-KnockDigital Director:
Kasper Andkjær NielsenClient Service Director:
Josephine Winther-PoupinelArt Director:
Louise Dupont CerroniEditor & Motion Graphics Artist:
Thorbjørn FesselCreative/Photographer:
Rasmus LindCreatives:
Simon Frøsig Christensen, Nicoline Grace PaulsenAccount Manager:
Nina Brinkmann JønlerFinal Arts:
Michael MadsenStrategist:
Gustav ThuesenClient:
Samsøe SamsøeCEO:
Peter SextusSustainability & CSR Manager:
Klara Lykke ReddersenHead of PR & Marketing:
Sofie NiebuhHead of Product:
Andy SørensenHead of Retail:
Christian ØgendahlDate:
May, 2022
Ad of the day
Ad of the Day | Jean Maggi Foundation: Monster Chair
10.0
Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
9.0
Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend
9.0
Latest News
Apr. 17, 2026
UNAIDS Brazil Targets Gen Z by Embedding HIV Prevention into Spotify "Funk Proibidao" Hits
Created by Africa Creative, the campaign arrives as epidemiological data shows a significant concentration of new HIV cases within this demographic
Apr. 17, 2026
BBH Creates New Brand to Tackle Child Nutrition and School Food
The initiative, which brings together five of the UK's leading food and education organisations and has raised £2.3m to help schools implement the new standards