Rongchang: Butty and Belly (Hero of Hot Pot)
Media Type:
Digital
Country:
Industry:
A cute animated backside and an animated belly character, called Butty & Belly respectively, feature in a campaign to promote the Gangtai’s Innovative New Anti-Haemorrhoid Patch.
Credits
Advertising Agency:
Cheil, Beijing, ChinaArt Director:
Junli HuCopywriter:
Yanting Lin, Vickie WangAccount Director:
Sofia LiuDirector/ Production Co:
Beijing TaiPingShengShiProducer:
Leo LeePost Production / Sound Design :
EallinDate:
April, 2017Ad of the day
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