Raid: Sleepless
Brand
Agency
Country:
The idea is based on the German saying “aus einer Mücke einen Elefanten machen” (to make an elephant out of a mosquito) which is the equivalent of “to make a mountain out of a molehill”.
Credits
Advertising Agency:
DRAFTFCB, Hamburg, GermanyCreative Director:
Bill BiancoliArt Director / Illustrator:
Vitali NazarenusCopywriter:
Maike LefeldtDate:
April, 2009
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