Qit.am: The Nose, 3
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
The lips are mom's, the nose is Gevorg Yeghiazaryan's.
Rhinoplasty is one of the most advanced and demanded branches of plastic surgery in Armenia. Every year thousands of foreigners come from all over the world to perform nose surgery in Armenia. Dr. Gevorg Yeghiazaryan is one of the market leaders with his QIT.AM brand, for whom the OOH awareness campaign was made, which covered whole Yerevan. In the city, on dozens of billboards and scrollers a series of posters with photos of real patients were posted with "The eyes are mom's, the nose is Gevorg Yeghiazaryan's" comedic tagline. In two days, it has gone viral on the Internet, the posters touched upon almost all the news, celebrities and a mass of citizens.
Credits
Advertising Agency:
Zuck&Berg, Yerevan, ArmeniaCreative Director:
Ashot HovakimyanArt Director:
Arman GhazaryanCopywriters:
Mane Mkrtchyan, Suren AsryanIllustrators:
Harut Sargsyan, Diana GhazaryanPhotographers:
Alyona Veselyovskaya, Artyom DanilovSketch Maker:
Gagik PetrosyanAccount Director:
Davit KostanyanProject Manager:
Aida ZakharyanDate:
March, 2019
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars