Purga Studio: Lorem Ipsum Western

9.0

Media Type:

Online Online

Agency

agency

Country:

USA

Industry:

Media

At a time where artificial intelligence is redefining the limits of audiovisual production, Purga Studio a creative studio specialized in AI, launches its new division, Purga Films, with "Lorem Ipsum," a campaign developed in collaboration with GUT Mexico City that takes a clear stance within the industry: AI isn’t here to replace human creativity, it’s here to elevate it to extraordinary levels without the need for multimillion-dollar budgets.

Credits

Advertising Agency:

GUT Mexico city

Founders:

Anselmo Ramos, Gaston Bigio

CEO:

Camila de Almeida Prado

ECD:

José Mario Muñoz, Guido Donadio, Sebastian Regiani

Copy:

Sebastian Amaya

Director Arte:

Hannia Rodriguez

Director de Grupo de Cuentas:

Simon Arce

CSO:

Samantha Hernandez

Strategy Director:

Otto Poncelis

Head of production:

Paula Sanchez

Operations Director:

Xiadani Castanos

Head of media:

Alejandra Mosqueda

Media manager:

Monica Cabrera

Founders & Directors:

Tincho Montes de Oca, Bautista Vidal/ Purga Studio

Founder & CTO:

Manuel Montes de Oca

Founder & Executive Producer:

Sebastián Aspani

Gen AI specialist:

Anita del Carril

Gen AI support:

Joaquin Iraola

AI Design:

Vicky Duranona

Date:

April, 2026

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon