Project Literacy: The Alphabet of Illiteracy

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

There are 757 million people who cannot read a single sentence. The consequences of illiteracy go far beyond not being able to read a book – it fuels some of the world’s biggest problems.

Credits

Advertising Agency:

FCB Inferno, London, UK

Chief Creative Officer:

Owen Lee

Senior Art Director:

Julia Ferrier

Senior Copywriter:

Martin McAllister

Production Company:

1stAveMachine

Date:

March, 2016

More from Project Literacy

Project Literacy: Thank you Mom 9.0

Latest News

Apr. 16, 2026

Ad of the Day | PETERMAYER Reimagines Petoskey Area as an "Unreal" Reset Destination

The stunning area is a four season gem of a destination that's been beloved by visitors and locals for years

Apr. 16, 2026

Oxford Road Shares The Secrets to True Crime Podcast Ad Effectiveness

While True Crime podcasts dominate in ad performance, ORBIT ranking shows that brands are still under-investing in the genre