Plasmon: Adam 2050

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Italy

Industry:

Retail Services

Italy’s birth rate has declined every year since 2008 and in 2022 it fell below the 400,000 threshold: a drop of over 25% when compared with births in 2011 (546,607). As the third oldest country in the world, this is the lowest recorded birth rate since unification in 1861. This is, and has been for years now, a serious issue for the country with consequences that range from social and cultural to economic ones.

Credits

Advertising Agency:

DUDE, Italy

CCO & Partners:

Livio Basoli, Lorenzo Picchiotti

Senior Art Director:

Andrea Afeltra

Senior Copywriter:

Alessia Cassarino

Art Director:

Alessandro Borrelli

Copywriter:

Cecilia Panisi

Strategy Director:

Marco Mammino

Strategic Planner:

Grazia Zucchiatti

Client Director:

Elena Panza

Account Director:

Giulia Borina

Senior Account Manager:

Giorgia Livia Pacchiarini

Integrated Production Director:

Matteo Pecorari

Senior Producer:

Maria Chiara Muglia

Producers:

Ramona Linzola, Michele Pasini

Production Manager:

Comlan Ahianvi

Junior Production Coordinator:

Francesca Di Donna

Editor:

Federica Ruggeri

Post-Production Supervisor:

Seba Morando

Post Producer:

Miriam Ottina

Junior Post Producer:

Silvia Brignoli

Motion Graphic Designer:

Gabriele Frigimelica

Head of Events and Special Projects:

Laura Boy

Event Manager Assistant:

Martina Augelli, Sofia Buzzini

Digital PR Manager:

Vittoria Caron

International PR Manager:

Zoe Brooks

Director:

Beppe Tufarulo

DOP:

Johan Florez

Set Designer:

Marco Fernando Monti

Sound Engineer:

Massimiliano Santillo

Colorist:

Claudio Beltrami

Soundtrack:

Massimo Martellotta

Sound Design & Mix:

Tommaso Barbaro

Sound Editor:

Luca Canzano

Post-Production Audio:

Fullcode

PR Agency:

Community

Media Agency:

Dentsu

Client Partner:

Renata Cozzi

Client Leader:

Laura Enriquez

Client Consultant:

Francesco Ferla Lodigliani

Partner:

Andrea Tridente

Leader:

Silvia Calà

Consultant:

Angela Zago

Junior Consultant:

Giorgia Kirschner

Brand Experience Director:

Silvia Garagnani

Client Director:

Barbara Damonte

Client Executive:

Mattia Fundarò

Senior Influencer Marketing Manager:

Maricla Cuomo

Influencer Marketing Specialist:

Federica Facchini

Technical Project Manager:

Francesco Ceron, Marta Francioso

SEO Manager:

Francesca Redaelli

SEO Consultant:

Leonardo Cristiano, Antonino Spanò

Date:

February, 2023

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon