Physicians Mutual: Retirement Joy

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Financial Services

Physicians Mutual’s internal creative team and full-service marketing and advertising agency Intermark Grouphave created "Wedding Joy," a new spot to promote the insurance company’s health, life and retirement coverage, featuring brand spokesperson actor/comedian John Michael Higgins as a wedding planner. The ad begins running this month and will continue throughout the year on national cable, 12 local spot markets, and social media. The objective of the ad is to increase awareness of the Physicians Mutual brand—and its health, life and retirement products, specifically. Intermark is Physicians Mutual’s agency of record.

Credits

Advertising Agency:

Intermark Group, Birmingham, USA

Chief Creative Officer:

Keith Otter

Creative Director:

Shannon McGlothin

Associate Creative Director:

Scott Shalles

Executive Producer:

Chris Mann

SVP Managing Director:

Paul Brusatori

Chief Strategy Officer:

Josh Simpson

Production Company:

Community Films

Director:

JEAN

Executive Producer:

Carl Swan

UPM:

Lizzie Schwartz

HOP:

Chris Spanos

Producer:

Josh Rothfeld

Post Production:

Carbon Films

Editorial Company:

Whitehouse Post

Editor:

Brian Gannon

Assistant Editor:

Melanie Newton

Music Company:

SHINDIG Music+Sound

Music Executive Producer:

Debbi Landon

HOP:

Caroline O’Sullivan

Creative Director:

Scott Glenn

Sound Design Company:

SHINDIG Music+Sound

Sound Design and Mix:

Dan Hart

SVP Public Affairs Group:

Bob Gunia

Art Director:

Lindsey Mueller

Copywriter:

Joe Szejk

AVP Corporate Communications and PR:

Kari Webber

Creative Director:

Chris Johnson

Date:

March, 2023

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