Peugeot: Roaring for 100 Years
Media Type:
TV
Brand
Agency
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Industry:
Accenture Song has created a new campaign for PEUGEOT titled Roaring for 100 Years at Le Mans. Conceived as an international film, the campaign celebrates 100 years of PEUGEOT at the 24 Hours of Le Mans and uses AI as a cinematic tool to recreate key moments from the race’s history. More than assembling historical footage, the ambition was to make the past feel present: to relive the tension, speed, endurance and emotion of Le Mans as if each moment were unfolding for the first time.
Credits
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Accenture SongDate:
June, 2026
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