Penguin: Dracula

10.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

China

Industry:

Media

Penguin novels brought to life in "Lose yourself in a book" campaign by Cheil Worldwide

Credits

Creative Directors:

Paul Chan, Wei Xu, Lili Jiang, Ivan Au

Art Directors:

Ivan Au, Tengtao Yuan, Zhengsong Qi, Changming Yang

Copywriters:

Paul Chan, Wei Xu, Lili Jiang, Yuhan Zhao, Agnes Ho

Account Director:

Nancy Nan

Agency Producer:

Denise Chan

Illustrators:

Alan Wong, Lulu Chen, Kuri Huang, Raf Banzuela

Date:

May, 2019

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