Pantene: Lengths of Strength
Media Type:
TV
Brand
Agency
Country:
Industry:
Pantene now launches the fourth chapter of its #HairHasNoGender initiative, exploring the power of hair in identity and self-expression. Research conducted by Pantene has revealed that 60% of LGBTQ+ members change their hair to express their true identity when coming out. This was the starting point for Pantene's 4th chapter of its #HairHasNoGender initiative: "Lengths of strength".
Credits
Advertising Agency:
Valtech RadonCreative Director:
Petter RudwallCreatives:
Paula Backman, Agnes Zetterman, Danielle McMasterPR Director:
Frida LindStrategist:
Karla-Therese KjellvanderSenior Strategic Project Manager:
Hampus FernstromDate:
November, 2023
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