Previous Ad Supercell: John Cena x SpongeBob SquarePants Next Ad HEINZ: The Most Dutch Ketchup Ever Made

Panasonic: Magic

9.0

Media Type:

Brand

Agency

Country:

Brazil

Industry:

Electronics, Technology

At the start of 2024, focusing on its goal of becoming the most wanted brand in the Brazilian segment by 2030, Panasonic do Brasil interviewed 5 thousand consumers to perfect its target and strengthen its growth strategy.

Credits

Advertising Agensy:

Repense, Brazil

CEO:

Otavio Dias

Chief Creative Officer:

Aline Leucz

Creative Director:

Adriano Passos

Copywriting:

Aline Leucz, Ana Sousa

Art Direction:

Adriano Passos, Danilo Goncalves, Guilherme Andersen

Chief Client Officer:

Bianca Tenenberg

Client Lead:

Ana Peixoto

Planning Lead:

Felipe Santos

Chief Media Officer:

Denis D'Anela

Media Managers:

Juliana Chang, Lilian Di Stasi

Media Supervisor:

Dener Lages

Social Media:

Gus Rodrigues, Douglas Araujo

Offline Production Coordinator:

Leandro Sousa

Graphic Designer:

Gilmar Padrao

Photography:

Marcos Lopes

RTV:

Daniele Gomes

Video Production:

Malabar Filmes

Director:

Pedro Mahfuz

Assistant Director:

Victor Xavier

Executive Producers:

Albert Klinke and Simone Rosa

Cinematographer:

Joao Frohlich

Production Manager:

Gustavo Michelin

Art director:

Thiago Cusack

Editing:

Andre Tambucci

Post-Production and Compositing:

Quebra Mar Pos

Post-Production Supervisor:

Daniel Manguinha Rotatori

Color Grade:

Psycho

Stills and Digital Director:

Marcos Lopes

Executive Producer, Stills:

Camila Tanzi

Digital Assistant:

Vinicius Lami

Stills Assistant:

Marcos Alonso

Stills Assistant:

Rodolfo Goud

Costume:

Pedro Sales

Makeup:

Silvio Giorgio

Sound Editing:

Blend Audio

Musical Director:

Flavio Marchesin

Sound Designer:

Renan Corso

Voiceover:

Mariana Ximenes

Executive Producer:

Edu Bernardo

Mixing and Mastering:

Renan Corso , Flavio Marchesin

Publisher:

Universal Publishing MGB Brasil

Song:

Every Little Thing She Does Is Magic

Songwriter:

Gordon Matthew Sumner

Licensing:

Musica e Artes

Advertiser Team:

Caio Marques, Gabriela Prudencio, Jessica Raya de Oliveira, Dayane Cristina Julio, Fernanda de Aquino Pennacchi, Gisele Meira, Fernanda Boragini, Denis Shoji Chinmei, Wellington Gomes de Oliveira

Date:

September, 2024