Otoki: Jinjja Love
Media Type:
TV
Brand
Agency
Country:
Industry:
American fans of superstar Jin, of 21st century pop icons BTS, and Korean ramen are the immediate targets for a new campaign from Santa Monica-based agency The Many. Otoki, one of the biggest food companies with 56 years of experience and leadership in 31 Korean food categories, is eager to replicate their flagship Jin Ramen’s popularity in the U.S. and globally. The first efforts of the digital, social, and out-of-home campaign are focused on Los Angeles and New York DMAs.
Credits
Advertising Agency:
The Many, USADate:
March, 2025
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