Oral-B: You're Out
Media Type:
Film
Brand
Agency
Country:
Industry:
There was one day of the year when only 100% clean was good enough - Yom Kippur.
It’s the holiest day of the year and Jewish people repent for their sins and fast for 25 hours. The country shuts down – no traffic, no media, no eating.
If you eat anything – even the smallest morsel of food – during that period, you are destined to an early death, according to Jewish law. It’s no wonder that 70% of Israelis observe the fast… just to be on the safe side!
And a mouth that’s anything less than 100% clean could mean you accidently swallow some of the food particles lodged between your teeth.
We needed a new brand advocate. If consumers wouldn’t listen to the person who kept their teeth clean, then maybe they would listen to a higher authority…
Credits
Advertising Agency:
Grey IsraelCEO:
Amir GuyChief Creative Officer:
Tal RivenCreative Directors:
Yonatan Title, Asa KerenSenior Copywriter:
Shay ChikotaySenior Art Director:
Moti RubinsteinGlobal Chairman:
Per PedersenEurope Creative Chairman:
Eduardo MaruriMedia Company:
MediaComCEO:
Yaron FarizonComms Planning Director:
Gilad KatClient Service Director:
Shimi HamiasCommercial Director:
Yulia ShavelzonPlanning and Activation Leader:
Dana WolfsfeldCountry Manager P&G:
Ophir GuttmanCMO:
Roni ShachamBrand Manager P&G:
Liron SchifterCEO, Stern Ariely Saar:
Pupi ArielyPR Manager:
Michal Bar- TalProduction:
Keshet Group Production, BulldozerPR Company:
Stern Ariely SaarProducer:
Cherish Perez de TagleEditor:
Samantha NealStoryteller:
Ed WebsterDate:
May, 2019
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