ONE ZERO: The No-Fee Sticker, 1

8.7

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Israel

Industry:

Financial Services

Recently, the Israeli advertising agency Pressman Baruch launched a guerrilla campaign offering new media for ONE ZERO Bank. The campaign was released in November, during the major shopping month when millions of Israelis buy from international e-commerce sites and pay foreign exchange fees on every product. The campaign transformed packages arriving in Israel from sites like Amazon, AliExpress, Shein, and more into an innovative media platform. The message: with the ONE ZERO card, you could save on foreign exchange fees.

Credits

Advertising Agency:

Pressman Baruch

CEO & Co-Owner:

Nadav Pressman

Creative:

Oded Yeshayahu, Elad Green, Yuval (Tsuki) Zuckerman, Eran Baryo

Client Management:

Noa Ariel, Asaf Fish, Yuval Bramli

Production:

Segev Ginzburg, Hila Ben Yaakov

Strategy:

Avshalom Tulipman

CMO:

Nirit Ben-Kish

Marketing Communications Manager:

Miri Melamed

Date:

November, 2024

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