Old Spice: Soliloquy
Media Type:
TV
Brand
Agency
Country:
Industry:
Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with new musical-inspired ad spots and the first-ever Old Spice mascot who is making his debut this week at Super Bowl festivities. The campaign highlights that Old Spice gives guys confidence under the spotlight with freshness all day, swagger all night.
Credits
Advertising Agency:
Wieden+Kennedy Portland, USACreative Directors:
Sara Phillips, Erik FahrenkopfArt Director:
Ashley VeltreCopywriter:
Sai HeHead of Production:
Orlee TatarkaExecutive Producer:
Katie McCainSenior Producer:
Amanda WeissProducer:
Rafael SanchezCreative Operations Manager:
Klarika HuszarDesign Director:
Curtis PachunkaDesigner:
Ken BergDesign Producers:
Jason Schwartz, Samm OduroDate:
February, 2023
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library