O Boticario: Tempest
Media Type:
Film
Brand
Agency
Country:
Industry:
O Boticário, the most beloved beauty brand in Brazil, is calling for a conversation about the stigma and challenges involving relationships between mothers and adolescent children in a new Mother’s Day campaign. A 2022 Harvard study indicated that the parents of teenagers feel just as lonely and depressed as their children, which has a direct effect on the development and consolidation of their relationship. Of the families surveyed, 18% of teenagers were dealing with anxiety, while 20% of mothers felt the same.
Credits
Advertising Agency:
Almap BBDO, BrazilDate:
May, 2024
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