Nutella: Nutella Unica
Media Type:
Design
Could Nutella be even more unique?
We think so.
We think Nutella can be as special and expressive as every single one of its customers.
So was born Nutella Unica, the first limited edition made by seven million different jars: dozens of patterns, thousands of color combination, one special algorithm.
Credits
Advertising Agency:
Ogilvy & Mather ItalyChief Creative Officer:
Paolo LabichinoChief Creative Officer:
Giuseppe MastromatteoGroup Head of Digital & Business Development:
Michael BergerClient Creative Director:
Lavinia FranciaSenior Art Director:
Andrea GuzzettiAccount Director:
Simone ZanelliProject Leader Ferrero:
Serena LombardoPrinting and Software Technology:
HPDate:
June, 2017
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