Nivea: Reversible Black & White Dress

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Netherlands

Industry:

Health, Beauty

When you use Nivea’s Invisible for Black & White deodorant, your black and white clothing stays black and white. To prove this, we designed an exclusive black & white dress, handmade and co-designed with fashion designer Tony Cohen. Kim Feenstra, one of Holland’s top models, showed the dress at the kick-off event.

Credits

Advertising Agency:

FCB, Amsterdam, The Netherlands

Art Directors:

Viet Ta Trong, Wouter Kampman

Copywriter:

Rolf Bais

Creative Directors:

Michael Kouwenhoven, Dimitri Hubregtse

Chief Creative Officer:

Massimo van der Plas

Strategy:

Micky Geesink

Account:

Benno van der Helm, Netteke Bak, Gemma van Riet

Production / Edit:

MADE.FOR.DIGITAL

Director:

Tom Titulaer

DOP:

Thomas van Krugten

Producer:

Patrick Katuk

Grading:

The Lodge

Sound:

Soundcircus

Media Agency:

Wavemaker

Date:

June, 2017

Latest News

Oct. 21, 2026

Stake Releases "The Merab Method" as Global Ambassador Looks to Regain UFC World Title

Stake, the world's largest online casino and sportsbook, has expanded on its Global Ambassador agreement with Merab Dvalishvili

Oct. 21, 2026

Digital 2027 Report: One in Three People Globally now use Gen AI, as Social Media Users Reach 5.81 Billion

Digital 2027 reveals major milestones in artificial intelligence and social media adoption