Nissan: Keep Asking Why, Grandma
Media Type:
TV
Brand
Agency
Country:
Industry:
Nissan's regional Intellectual Property Rights (IPR) campaign, "Keep Asking Why," redefines the narrative surrounding counterfeit parts awareness through a delightful blend of humor and innovation. In contrast to competitors who rely on scare tactics, Nissan's strategy introduces an element of enjoyment into this critical issue.
Credits
Advertising Agency:
TBWA\RAAD, UAEChief Creative Officer:
Walid KanaanExecutive Creative Director:
Frederico RobertoCreative Directors:
Sumanth WilkinsAssociate Creative Director:
Noor AkarSenior Arabic Copywriter:
Ayman ShehadehSenior English Copywriter:
Lucy ElderSenior English Copywriter:
Sanele NgubaneStrategic Planner:
Mohammad El TayechAccount Director Nissan United:
Elie NaamanAccount Manager Nissan United:
Juliana OrdonezAccount Manager Nissan United:
Marah GhadbanAccount Executive Nissan United:
Joya Maria ChahwanHead of Communications:
Romy AbdelnourCreative Services Director:
Ezzat HabraProduction Company:
RUSH FILMS FZ LLCDate:
November, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness