Nike: The Great Chase
Media Type:
Film
Every Lunar New Year, Chinese people all over the world engage in a time honored tradition where money is gifted in little red envelopes known as 红包. While this tradition is practiced with many variations, generally family elders gift these red pockets to the young, who return the favor once they are grown and married. Thus the cycle of good fortune is received and returned in kind.
As a show of respect, it is proper etiquette to kindly decline these gifts when presented, though also to eventually accept in politeness as a sign of respect. But what happens when the game is taken to another level? One child is determined to find out.
Credits
Advertising Agency:
Wieden+Kennedy Shanghai, ChinaDate:
January, 2020
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon