Netflix: Resident Evil
Media Type:
Experiential
For the launch of their new horror series Resident Evil this week, global streaming platform Netflix installed a terrifying live installation on the streets of Santa Monica. Created by US creative agency, Founders, part of By The Network, the activation takes place on one of Santa Monica’s busiest streets. Played out by an actor, a man infected with the T-Virus (the virus from the series) is imprisoned in a huge glass cage and over the space of four hours turns into a Zero (the frightening infected creatures from the series) before breaking free from the cage and chasing into the crowd, thirsty for blood. The TikTok film has already attracted over 15 million views, and counting.
Credits
Advertising Agency:
Founders, NY, USADate:
July, 2022More from Netflix
Ad of the Day | Netflix: Wednesday's Black Tears
9.0
Ad of the Day | Lacoste / Netflix: Netflix & Chill
9.0
Netflix & General Motors: It's the Least We Can Do
8.5
Netflix: The Sandman, Dreamcast
0.0
Netflix: No Feeling is Foreign
0.0
Netflix: Stranger Duomo
9.3
Netflix: The Invisible Thread, Pop Up Store
9.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library