Nastro Azzurro: The Label of Tomorrow
Media Type:
Design
Brand
Agency
Country:
Industry:
Armarius is an Artificial Intelligence put at creative work to design a beer label for the Nastro Azzurro Brand.
We fed a machine-learning A.I. with the past label’s designs of the Nastro azzurro Beer. We also taught the algorithm how to write in Roman Capitals calligraphy style.
Then the robot made his proposal. The results it’s a label that resumes the whole brand’s history with a glance to the future.
The project have been developed to launch a new crowdfunding platform dedicated to young Italian talents.
Credits
Advertising Agency:
Xister, ItalyManaging Directors:
Enzo Abbate, Riccardo ZamurriCreative Director:
Sarah GrimaldiDeputy Creative Director:
Valerio Di GiorgioClient Director:
Alessio VincenzoniHead of Strategy:
Roberto ZappelliFinance Director:
Igino TroianiNew Business Development:
Giovanni RussoDesign Director:
Filippo GrossiHead of Design Development:
Andrea MazzocchiController:
Alberto StrobbiaDate:
July, 2017
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