Must Gum: Only a Best Friend Will Say It To Your Face

9.7

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Israel

Industry:

Food

Take it from Elite Must Gum not many people will tell you to your face you have dog-breath.

Credits

Advertising Agency:

BBR Saatchi & Saatchi, Israel

Chief Creative Officer:

Jonathan Lang

VP-Creative Director:

Idan Regev

Creative Director:

Yaron Perel

Copywriters:

Kobi Cohen, Eddie Gartsman

Photographer:

Ohad Romano

VP Production & Content:

Dorit Gvili

Producer:

Bosmat Ben David

The Dog:

Patch

Actor:

Dani Beiralas

Date:

January, 2017

Latest News

Jun. 05, 2026

Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen

In a new campaign by Allen & Gerritsen (A&G), Meet Boston positions itself as a welcoming, world-class destination defined by energy and global connection

Jun. 05, 2026

Seattle Just did Something Even Aliens Couldn't Pull Off

The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world