Muscle Milk: Strong Feels Good
Media Type:
Digital
Brand
Agency
Country:
Industry:
Featuring Golden State Warriors team member, NBA Champion and MVP Stephen Curry, the newly launched “Strong Feels Good” campaign targets active men and women, ages 18-35. The creative positions the brand and product as being for everyone from the professional athlete to the normal, on-the-go person (lifestyle audience). It will run on broadcast (the :60 spot will premiere during the Golden State Warriors game on 3/2), digital, and social through June 2017.
Credits
Advertising Agency:
Mekanism, USAFounder & Executive Creative Director:
Tommy MeansEVP, Director of Creative:
Tom LyonsAssociate Creative Director:
Joe BeutelArt Director:
Sean GrimesEVP, Managing Director:
Michael ZlatoperDirector of Brand Management:
Anna BoyarskyBrand Director:
Luke WelchBrand Manager:
Sarah HoldenHead of Planning, West:
Jeremy DalyHead of Production:
Kati HaberstockDirector of Production Operations:
Frank LewisSenior Producer:
Jess MurrayProducer:
Megan UbovichProduction Company:
Hungry ManDirector:
Dave LadenDP:
Jamie RamsayEP:
Caleb DewartLine Producer:
Ahnee BoyceEditorial:
NO6Editor:
Lucas SpauldingAsst Editor:
Brian MeagherProducer:
Yole BarraFinish/Color/Graphics:
The MillCreative Director:
Jay BandlishHead of 2D:
Randy McEnteeColor:
Greg ReeseEP:
Krystina WilsonMusic:
Travis + MaudeCreative Director:
David WittmanDate:
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