Muschicraft: The Most Illegal Beer

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Germany

Industry:

Alcoholic Drinks

To spotlight global gender injustice in an eye-catching way, independent feminist craft beer brand Muschicraft has brewed up a new beverage called The Most Illegal Beer. This ale intentionally breaks laws from over 50 countries around the world – simply because it was made by women.

Credits

Advertising Agency:

Heimat, Germany

Date:

March, 2024

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness