Missing People: Help Find Leah
Media Type:
Digital
Brand
Agency
Country:
Industry:
Engine Creative has reinvented the missing person poster – re-thinking the standard design and introducing a high-impact live portrait – for UK charity Missing People to coincide with International Missing Children’s Day. The striking, high-tech digital posters show a ‘live’ image of the missing person appearing to move their eyes, smile and make facial expressions. They feature three people, Leah Croucher, Finn Layland-Stratfield, and Alexander Sloley, who are currently missing in the UK. The innovative posters, which feature photography enhanced and animated by AI and machine learning, go live on Ocean Outdoor digital outdoor screens in London on May 25th, International Missing Children’s Day. A QR code is also incorporated into the poster, allowing people to share the poster quickly and easily on their social channels, to amplify the impact.
Credits
Advertising Agency:
Engine, London, UKExecutive Creative Director:
Billy FaithfullCreative Director:
Steve HawthorneCreative:
Jack Tibbs, Michael Arthey, Ed Tuddenham, Martin LindleySenior Strategist:
Laura SammarcoClient Managing Director:
Ed NorringtonAgency Producer:
Sophie Richaume, Chelsea ChapmanDesigner:
Sam AdefeMotion Designer:
Nick DinnenSenior Creative Technologist:
Simon CumminBehavioural Scientist:
Anita BragaProduction Company:
Untold StudiosExecutive Producer:
Ian BerryProducer:
Helen TangHead of VFX:
Jon WoodReal-time Supervisor:
Simon LegrandVFX Artist:
Tomer EpshteinDate:
May, 2022
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