Ministry of Ecology and Natural Resources of Ukraine: Preventional Trailer
Media Type:
Integrated
Brand
Agency
Country:
Industry:
Seasonal practice of burning dry vegetation among older generation results in a real environmental disaster. According to Gradus statistics, 20% of people stopped burning weeds due to the request of their children and grandchildren. So, agency created cinematographic movie trailer to convince chosen audience to influence their parents and grandparents. The trailer shows upcoming horrors which await them if their grandparents don’t stop burning dry vegetation
All the necessary movie attributes like posters, cast and storyline were created. The horror movie trailer was distributed on the most popular streaming service among target audience – Megogo.
Credits
Advertising Agency:
Isobar UkraineCreative Director:
Eugene Molna-IvasyukHead of Art:
Pavlo Melnyk-KrysachenkoCopywriter:
Sofia MaksymivDate:
April, 2021
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