MINI: The Electric City Challenge
Media Type:
Film
Country:
Industry:
Just days before its official debut as the new Safety Car for the ABB FIA Formula E World Championship race series, the MINI Electric Pacesetter takes on a racing challenge of a different kind. Watch as it competes against the Metro in Rome, in an attempt at being the top performing electric vehicle in town. Who will reign supreme?
Credits
Advertising Agency:
M&C Saatchi London, UKDate:
April, 2021Ad of the day
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