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MINI: Love Label
Media Type:
Print
Brand
Country:
Industry:
MINI France adds two colors to the energy label now compulsory on all car advertisement in France to turn it into a rainbow flag. This improved label becomes a symbol of MINI’s support for LGBTQIA+ communities, in the context of Pride Month celebration in June. With the "Love Label", MINI increasingly raises awareness for the communities in the days leading to the French pride parade, on June 25th.
Credits
Production Company:
MediaMonksCreative Director:
Jojo HicksCopywriting:
Angélique WagesMINI Credits:
Guillaume de Sazilly, Sylvain Vaquez, Julien DupouyAccount Services:
Arthur Piaulet, Léa CoutySocial Media:
Chloé Mahé, Nina Khayat, Elias LebeauCommunity Management:
Togdjim NodjirimDate:
June, 2022
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