Miller Lite: Hahaha
Media Type:
Online
Brand
Agency
Country:
Industry:
Miller Lite is bringing a limited number of its dark-colored Offline Cans to bars across the country to inspire more drinkers to take a break from social media and spend time with friends over a beer.
The limited-edition matte black cans will be available in more than 500 bars and taverns in 27 states starting this week. Miller Lite’s Offline Can will be supported by two new TV ads, social media and a point-of-sale marketing campaign that aims to inspire drinkers to invite friends for a night out over Miller Lite.
In select bars where the cans are available, Miller Lite will reward some drinkers for going offline with their own Miller Lite Offline Can, where permitted and while supplies last. Using Facebook’s new “SideFlix” technology, bargoers can invite their friends to join them in putting down their phones and “going offline.” If the group collectively puts their phones down for 30 minutes, they could be eligible to receive a Miller Lite Offline Can.
Credits
Advertising Agency:
DDB Chicago, USADate:
January, 2020
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars